Our customers are the geniuses in our development process. They let us in on their wildest underwear dreams via Instagram, and we listen. Made to live up to their wants and need-to-haves, each product goes through a series of focus groups and fittings with 50 people — this is where the magic happens. There’s no “one size fits all” formula for comfort, so we’re constantly learning. It takes about five or seven prototypes to create a product that truly adapts to our customers’ needs.
Our Instagram is an ode to shapes and sizes. Our DM’s are brimming with snapshots of customers in their Moons and Junes underwear, making up 85% of our Instagram content. Our community trusts us with intimate imagery of themselves — we don’t take this lightly. We want women and femmes to feel good in their skin and celebrate each other in a way that mainstream media never gets right. Unedited bodies that cut through the heteronormative, exclusive algorithm is a good place to start. We live by this mantra on set for campaign shoots — no airbrushing, no agism, no bullshit.
Moons and Junes' styles are currently available in four sizes. We are working hard to piece together additional sizes so that we can welcome even more people to our community. Our bras have each been catered for a different body type, so you'll find that some are better for larger chests, some better for smaller. On top of this each size is created in different proportions — just like the bodies they’re meant for. We’re never not learning. Even the smallest changes to our designs can make our intimates feel sexier and more comfortable than ever before — we get this, and we’re constantly doing our homework. Click on the button below to visit our size guide.
All our products are produced and quality-checked at one of Europe's leading knitting factories in Istanbul. They are part of the process from the first fittings to the final product. Thanks to our partners, we’ve managed to cut out the sewing that got in the way of sensitive areas, leaving only super-soft materials serenading your skin.
Our fabrics are sourced in Turkey. Visit product pages for the specifics. Moons and Junes organic cotton line is certified by Control Union with a Cotton 100 content standard.