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Blog: I Repeat: No Underwire

By Sasha Aurand - published social psychologist, sex educator and writer // March 24, 2017

I am the biggest fan of the free the nipple movement. I actually have been since day one. Okay, maybe not day one – we all had our middle school moments of wearing the biggest push-up bras possible but for most of my adult life I have been letting the girls do what they want. I wanted to do some digging into the science behind the bras and was a little shocked to what I found.

Jean-Denis Rouillon, a professor and sports science researcher at the University of Franche-Comte conducted a 15-year study on the effect of bras on 330 women aged 18 to 35. Guess what they found? The results from the study suggested that wearing a traditional underwire bra from an early age did nothing to help support the chest, reduce back pain or prevent breast sagging.

Medically, physiologically, anatomically – breasts gain no benefit from being denied gravity. On the contrary, they get saggier with (an underwire) bra, said Rouillon.

The study went on to show that young women would gain more tone and breast tissue support if no underwire was used. In the study, women that stopped wearing underwire bras – through choice, not as a requirement of the study – had a 7-millimeter (0.3-inch) lift in their nipples, said IFL Science.

But, I totally understand that on occasion, the ladies need to be a tad bit concealed and I’m always on the hunt for comfortable yet chic understated garments.

My solution is one of comfort, and an effortless aesthetic and won't break the bank. My new go-to when I want to feel empowered, sexy and a bit covered are Moons and Junes bras. They hold the same full support of a typical bra, same back clasps, and everything but they are not too restricting and have a simplistic sexy quality.

With the option for a matching underwear set, it’s the ultimate feel-good / look good move.

Read the more by Sasha here.