The UNAPOLOGETIC campaign explores new playful facets of our brand. With UNAPOLOGETIC, we are exploring what it means to be exactly that. We encourage you to express your love & romantic life unapologetically, whatever it looks like in this present moment. 

A space where women can share unretouched photos of their chest area to a photo gallery left untouched. We are taught that beauty is specific and exclusive. But if we can find ways to make ourselves feel confident then these rules disappear and we can re-learn beauty as something inclusive and diverse.  #bitsandboobs aims at normalizing lumps and bumps by creating a collection of boobs from all over the world.