I cannot express enough gratitude to all you beautiful people who helped build Moons and made it what it is today. The ones of you who wore the pieces, came to events, modelled in shoots, helped with fittings, shared our posts, and overall believed in our mission. You are truly rockstars. 

Moons started in 2015 (wow) out of a dream to create underwear that helped people feel comfortable and confident in their bodies. We were fed up with the lingerie industry's narrow standards and wanted to offer a breath of fresh air. One grounded in honesty, vulnerability, and inclusivity. We summed it up with our tagline: "No underwire, no padding, no bullshit." With your support, that vision came to life and Moons became more than we ever dared dream of!❤️

It has not been an easy decision to close Moons. At all. Starting the business in my early 20s, it was a labour of love and it will always be a part of me. But as I’m now flirting with my 30s, I’m ready for a new chapter. Moons and I have tried making it work, truly, but no matter how I twist and turn it, the work has felt increasingly restrictive. I’ve battled with this ‘whatever you do, just don’t quit’. But why? Why is quitting so bad, actually?… 

And so this is me quitting my job. Sometimes 'because it doesn't feel right' is reason enough. And as I’m self-employed, this means that I’ll be closing my business. It is sad - I have cried - but holy shit, it's also incredibly exciting!

This means that we will not reproduce any styles or make any new collections. What is available on site is what we have. If there was ever a 'last chance’, this is it. Moons as you know it will of course stay operational till everyone receives their orders. Discounts are now live on site. Go crazy.

With tons of love, ready for new adventures,  

xx Agnete // Moons and Junes