Our customers are the geniuses in our development process. They let us in on their wildest underwear dreams via Instagram, and we listen. Made to live up to their wants and need-to-haves, each product goes through a series of focus groups and fittings with 50 people — this is where the magic happens. There’s no “one size fits all” formula for comfort, so we’re constantly learning. It takes about five or seven prototypes to create a product that truly adapts to our customers’ needs.
Our social media is an ode to shapes and sizes. Our DM’s are brimming with snapshots of our community members in their Moons and Junes underwear, making up 85% of our Instagram content. Our community trusts us with their intimate imagery — we don’t take this lightly. We want people to feel good in their own skin and celebrate each other just as they are. We live by this mantra — no airbrushing, no agism, no bullshit.
